PERTH FESTIVAL - Lovers of art become creators of art
Brief:
Targeting a younger audience we were asked to get West Australians more involved in the festival and increase online ticket sales
Strategy:
We personalized the festival by giving patrons the opportunity to create their own artwork – ‘Totems’. These became their festival image, as unique as their fingerprint.
Result:
We increased overall ticket sales by 32% on the previous year, with online traffic and sales up over 20%.
