In 2014, Australian Greens Senator Scott Ludlam made a penetrating speech that the internet dubbed 'the speech Gen Y had been waiting for'. The above shows how that one man's speech became 'OUR SPEECH'.
#OurSpeech
Brief: Leverage Senator Ludlam's 'Welcome to WA' speech to galvanise support and ultimately votes for the Australian Greens Party in the 2014 Bi-Election. Idea: We cut the speech into 226 bite-sized snippets that Australians could stand behind. Effectively turning his speech into placards shared on social media, and ultimatlely recut into a shareable film.