LISTEN TO POWERBALLIN' by Fluent
POWERBALLIN' is a campaign that rebrands the classic Lotterywest Powerball game.
It shifts the positioning of previous campaigns from one of desiring extreme wealth, to an off-the-wall attitude of liberation. A win can offer players the chance to defy authority and to just live their best lives... as kooky as that may be. That's POWERBALLIN'.
Lotterywest
Director, Marketing and Sales – Jenny Cullen
Manager, Brand and Campaign – Ruby Broun
Manager, Brand and Campaign – Holly Broockmann
Marketing Officer – Lauren Duckworth
Marketing Officer – Jayde Glorie
Director, Marketing and Sales – Jenny Cullen
Manager, Brand and Campaign – Ruby Broun
Manager, Brand and Campaign – Holly Broockmann
Marketing Officer – Lauren Duckworth
Marketing Officer – Jayde Glorie
303 MullenLowe Perth
Executive Creative Director – Richard Berney
Art Director – Stephen Hansen
Copywriter – Zosia Kilpatrick
Head of Design – Alby Furfaro
Designer – Anabel Cressie
Designer – Andrew Allingham
Finished Artist – Suzanne Whoston
Digital Designer – Casey Upchurch
Head of Planning – John Linton
Business Director – Eloise Cribb
Business Executive – Rebecca Di Pardo
Producer – Johnathan Julius
Music Composition: Panda Candy
Music Composition: Ian Berney, Glenn Sarangapany and Dazastahs Lair
Vocalist: Flewnt (Josh Eggington)
Music Mix: Ian Berney and Kieran Kenessay
Stills Photography & Retouching
Photographer and Retouching: Luke Carter Wilton
Photographer Assistant: Dan McBride
Executive Creative Director – Richard Berney
Art Director – Stephen Hansen
Copywriter – Zosia Kilpatrick
Head of Design – Alby Furfaro
Designer – Anabel Cressie
Designer – Andrew Allingham
Finished Artist – Suzanne Whoston
Digital Designer – Casey Upchurch
Head of Planning – John Linton
Business Director – Eloise Cribb
Business Executive – Rebecca Di Pardo
Producer – Johnathan Julius
Music Composition: Panda Candy
Music Composition: Ian Berney, Glenn Sarangapany and Dazastahs Lair
Vocalist: Flewnt (Josh Eggington)
Music Mix: Ian Berney and Kieran Kenessay
Stills Photography & Retouching
Photographer and Retouching: Luke Carter Wilton
Photographer Assistant: Dan McBride
Production Company: Open Spaces
Director: Edwin McGill
EP: Béatrice Masia
DOP: Patrick O’Sullivan
Motion Graphics: What’s This? Studio
Creative / Animation Direction: Sam Price
2D Animation: Jhan Fung
Producer: John Macliver
Post Production Company: The Office of John Cheese
Offline: Billy Browne
Colourist: Martin Greer
Online: James Hawkes
Audio Production: Cue Sound
Sound Engineer: Nick Gallagher
Producer: Anika Fourie
Casting: ToeSox
Megan Carpenter
Director: Edwin McGill
EP: Béatrice Masia
DOP: Patrick O’Sullivan
Motion Graphics: What’s This? Studio
Creative / Animation Direction: Sam Price
2D Animation: Jhan Fung
Producer: John Macliver
Post Production Company: The Office of John Cheese
Offline: Billy Browne
Colourist: Martin Greer
Online: James Hawkes
Audio Production: Cue Sound
Sound Engineer: Nick Gallagher
Producer: Anika Fourie
Casting: ToeSox
Megan Carpenter
Media Planning (Initiative)
Head of Client Service – Steve Hare
Investment Partnerships Manager – Lauren Corner
Investment Partnerships Manager – Ricardo Abrahao
Head of Client Service – Steve Hare
Investment Partnerships Manager – Lauren Corner
Investment Partnerships Manager – Ricardo Abrahao