A rebrand campaign for Oz Lotto, one of Western Australia's Lotterywest games.
Instead of selling the concept of winning the lottery, we sold the concept of just playing the lottery.
Credits
Client – Lotterywest
Director, Marketing and Sales – Jenny Cullen
Manager, Brand and Campaign – Sandra De Witt
Marketing Officer – Caryn Leong
303 MullenLowe Perth
Executive Creative Director – Richard Berney
Art Director – Jake Ransom
Copywriter – Lachy Banton
Head of Art – Andrew Allingham
Finished Artist – Suzanne Whoston
Head of Planning – John Linton
Business Director – Eloise Cribb
Business Manager – Renee Harris
Producer – Johnathan Julius
Suppliers
Production Company: Sandbox
Director – Robert Woods
Senior Producer – Maria Elena Amatulli
DOP – Tim Fitzgerald
Stills Photographer – Finley McKay
Sound Mix – Brad Habib
H+MU / Wardrobe – KT Crocker
Sue Finley – Emma Kraus
Glenn – Greg Pereira
Media Planning – Initiative
Steve Hare, Lauren Corner, Ricardo Abrahao
Client – Lotterywest
Director, Marketing and Sales – Jenny Cullen
Manager, Brand and Campaign – Sandra De Witt
Marketing Officer – Caryn Leong
303 MullenLowe Perth
Executive Creative Director – Richard Berney
Art Director – Jake Ransom
Copywriter – Lachy Banton
Head of Art – Andrew Allingham
Finished Artist – Suzanne Whoston
Head of Planning – John Linton
Business Director – Eloise Cribb
Business Manager – Renee Harris
Producer – Johnathan Julius
Suppliers
Production Company: Sandbox
Director – Robert Woods
Senior Producer – Maria Elena Amatulli
DOP – Tim Fitzgerald
Stills Photographer – Finley McKay
Sound Mix – Brad Habib
H+MU / Wardrobe – KT Crocker
Sue Finley – Emma Kraus
Glenn – Greg Pereira
Media Planning – Initiative
Steve Hare, Lauren Corner, Ricardo Abrahao