'Volunteerism' had a problem. Research suggested it was losing popularity, because it was viewed as unexciting. In fact, many people associated it with the elderly simply being served 'meals on wheels.
So, St John wanted to turn that around.
'Land of Legends' is a true chronicle storybook that repositions ‘volunteerism’ as adventurous, scary, loving, and even life-saving… for the next generation of potential little helpers.
