The Every Moment Matters campaign aims to address the mixed messages people often receive about alcohol and pregnancy, by reminding them that any amount of alcohol they drink, their baby drinks too – even during early phases. It was funded by the Australian Government Department of Health.
Spearheaded by 15 and 30 second videos, Every Moment Matters will be shown nationally across a range of channels, including television (including BVOD), radio and online audio, through to digital, outdoor, social and native among others, across all states and territories in regional and metro areas.
Says Caterina Giorgi, CEO, FARE: “There is a lot of misinformation about alcohol and pregnancy, and it makes it hard for people to find the latest, accurate information. The campaign will provide clear information about the risks of drinking alcohol at every stage of pregnancy, to support all Australian families to be healthy and well.”
