BRIEF:
Reintroduce Australia to ENJO and their new online sales site. With a ten-year absence from mainstream media, we wanted to re-establish ENJO as a premium brand, one that didn’t take itself too seriously but was absolutely confident.
Reintroduce Australia to ENJO and their new online sales site. With a ten-year absence from mainstream media, we wanted to re-establish ENJO as a premium brand, one that didn’t take itself too seriously but was absolutely confident.
IDEA:
With ENJO you can clean chemical-free and worry-free. So you’re able to live a fabulous life and make a fabulous mess, knowing ENJO is there to clean up. Our fully integrated campaign launched with a fabulous 45-second commercial, encouraging the audience to ‘view the cleanup’ online. Digital and radio supported the campaign to drive web traffic.
With ENJO you can clean chemical-free and worry-free. So you’re able to live a fabulous life and make a fabulous mess, knowing ENJO is there to clean up. Our fully integrated campaign launched with a fabulous 45-second commercial, encouraging the audience to ‘view the cleanup’ online. Digital and radio supported the campaign to drive web traffic.
RESULTS:
The campaign had an overwhelmingly positive impact. Customers and the network of ‘ENJOpreneurs’ loved the new campaign. After the first month the campaign delivered;
– Daily traffic to enjo.com.au grew by 60%
– Over 65% of users visiting enjo.com.au were new visitors.
– Sales increased by 15% within the first month of campaign.
The campaign had an overwhelmingly positive impact. Customers and the network of ‘ENJOpreneurs’ loved the new campaign. After the first month the campaign delivered;
– Daily traffic to enjo.com.au grew by 60%
– Over 65% of users visiting enjo.com.au were new visitors.
– Sales increased by 15% within the first month of campaign.
